Secrets for Designing B2B and B2C Websites

Business to Business(B2B) and Business to Customer(B2C) websites are created for certain reasons but the website designs should be different for both the audience. In this article, we shows 7 top secrets for designing B2B and B2C websites. After this you can deal clearly with your design basis for online business.

B2B Sites are more complex than B2C sites. It has to be emphasize usability more not less, web designing is the effective digital marketing tool for building close relationship and creating brand awareness. B2C website needs to be attractive for the customer and products varieties, testimonials.

Search Bar and Navigation:

Navigation is very important in both the sectors because the target audience should easily find out the information.

B2B needs to be less interaction with the search bar, here the main focus is to call to action button. It will be best if buttons made to people to convert as soon as possible. Rather B2C websites needs to be very crucial with the navigation to please their customers. Search bar should be more visible because it will make people to easily find the products. The navigation elements in B2C websites need to be clearer, as customers tend to use them when they are looking for their options.

Purchasing Process:

This step is very important for both B2B and B2C sites, makes clients to connect and become our customers.

B2B websites needs more nurture to the prospects on every steps of purchasing process. Customers require more information to understand the goods or services, raise questions, interact with the customer service team, and get happy with the purchasing decisions. Here Chatbots, lead forms helps. B2C website need less nurture and short interaction time to get converted. Consumers needs checkout process and payment method to be perfect.

Appearance:

In B2B sites are about showing professional image and perspective of your business. This implements with lots of high quality screenshots of the business management platforms, playing with typography and imagery platforms. Rather B2C websites can be a little more daring. Consumers wants to purchase our of sense of urgency by showing variety of options to select, you have to catch attention fast. That means B2C sites are filled with stunning images with very little text.

Website Content:

Obviously, content belongs to both the websites are significantly differ each other including language and amount of content.

Content for the B2B website should be more carefully prepared for mixed audience. Jargon are avoided, more facts are included to clients feel fully understood about your services and products for decision. B2C websites are little easier, where these websites plays more with images and less information about the products in means of content.

In both B2B and B2C sites, the purpose of the content should always be to address any questions that the target customers might have.

Psychological Factors:

Design projects must be keep in mind of the end users, here psychology comes to determine the end users perspective.

With B2B websites, you’ll be interacting with a number of well-educated people who already know about your products and services. The goal here will be to let the end customers know how you can help solve their problems efficiently. While B2B clients make decisions considering logic,  more affected by emotion. They rely on the brands which gives faster solution to their problems

Whether a B2B website or a B2C website, you should consider every element carefully before making any decision. You should not lose your money and time without having knowledge about these factors. Moreover, when picking a web design agency, you should make sure that the agency has experience related to your business model and industry.

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