Setting up Google Tag Manager (GTM) for tracking call button clicks and form submissions is an essential step for e-commerce and business websites wanting to gain valuable insights into user interactions. Whether you're an ecommerce business website development company or a growing brand, this step-by-step guide will walk you through the process of setting it up the right way.

Prerequisites

Before diving into the setup, make sure you have the following:

✅ Google Tag Manager Account – Create one at tagmanager.google.com

✅ Access to your website’s backend to add GTM snippets

✅ Google Analytics Account – To track the events and analyze performance

Step 1: Install Google Tag Manager on Your Website

1. Create a Container: Log into GTM and create a new container for your website.

2. Add GTM Code Snippets:

            ✅  Place the first code snippet in the

section.

            ✅  Place the second code snippet immediately after the opening

tag.

This integration is crucial for any online marketing agency in Chennai helping clients manage tracking with minimal code changes.

Step 2: Set Up Call Button Tracking

1. Identify the Call Button: Look for an element with an id, class, or tel: link.

2. Create a Trigger in GTM:

            ✅ Go to Triggers > New

            ✅ Name it: "Call Button Click"

            ✅ Select Trigger Type: Click – All Elements

            ✅ Use condition: Click URL starts with tel:

         Create a Tag:

            ✅ Go to Tags > New

            ✅  Name it: “Call Button Tracking”

            ✅  Choose Tag Type: Google Analytics – Universal Analytics

Set Track Type: Event

• Category: Call

• Action: Click

• Label: {{Page URL}}

  • Connect it with the trigger created above.

If you're working with a performance marketing agency in Chennai, this setup helps track conversion actions like click-to-call.

Step 3: Set Up Form Submission Tracking

1. Identify the Form: Look for the form’s ID or a unique element (like the submit button).

2. Create a Trigger:

   • Go to Triggers > New

   • Name it: “Form Submission”

   • Choose Trigger Type: Form Submission

   • Apply filters using form identifiers (like form ID or class)

3. Create a Tag:

   • Go to Tags > New

   • Name it: “Form Submit Tracking”

   • Choose Tag Type: Google Analytics – Universal Analytics

   • Set Track Type: Event

     • Category: Form

     • Action: Submit

     • Label: {{Page URL}}

   • Connect the tag to your form submission trigger.

Step 4: Test Everything in GTM

1. Click the Preview button in GTM to enter Debug mode.

2. Visit your website and click the Call Button – ensure the tag fires.

3. Submit the Form – verify that the form submission tag also fires.

4. Log into Google Analytics – check if the events are listed in the Real-time > Events report.

Step 5: Publish Your Container

Once you’ve tested everything, click Submit in GTM to publish the changes to your live website.

Why It Matters

Whether you're a startup or a brand collaborating with an online marketing agency Chennai, having tracking in place helps measure campaign effectiveness, boost ROI, and improve customer journey mapping.

With proper GTM setup, you're enabling more accurate reporting—an essential for any business seeking digital marketing solutions in Chennai.

 About Migrow Solutions

Migrow Solutions is a result-driven digital marketing solutions company in Chennai, specializing in ecommerce business website development, SEO, and performance marketing. As a leading online marketing agency in Chennai, we help you turn clicks into customers with precision tracking and smart strategies.

If you're looking for a reliable performance marketing agency in Chennai that helps you grow your online presence, generate leads, and track conversions – we’re here to help.

 Contact us today to level up your tracking, marketing, and business growth!

How This Helps Your E-commerce Business

Implementing Google Tag Manager to track call button clicks and form submissions offers direct visibility into customer behavior on your website. For an ecommerce business website development strategy to succeed, it's not just about building the store — it's about understanding what drives users to take action. By tracking these key interactions, you’ll identify high-performing landing pages, products that attract more inquiries, and even user pain points that prevent conversions. This real-time data allows you to make smarter decisions for marketing and website improvements.

Moreover, when combined with analytics tools, GTM tracking lets you measure the exact ROI of your marketing campaigns. For example, you can see how many users from your Facebook or Google Ads actually clicked the call button or submitted a product inquiry form. This insight enables your performance marketing agency in Chennai to fine-tune ad strategies, reallocate budgets effectively, and maximize revenue. In short, it gives e-commerce businesses the clarity needed to scale smartly and sell more efficiently.